So we’ve been doing more marketing stuff for Sabrienix, and it’s been going reasonably well – we’re still at the top of the results pages for many of the terms we’re mainly interested in!
I’m a firm believer in doing things the white-hat way when it comes to SEO/SEM… we try to cover as many of Google’s best webmaster practices that we can, and then we concentrate on just creating things people might want to link to (this site being a notable exception of course).
I also understand that (particularly for AdWords purposes) hitting more broad terms will usually give you faster results, and more targeted click-throughs… for example “life insurance from Wholesale Insurance” is a more targeted anchor phrase than “insurance”, and while you might not hit as broad an area, the people who do see the link are more likely to click on it.
So we’ve been trying to aim for more targeted keywords like “Mumble Voice Hosting” instead of the more generic terms, and we’re competing pretty well on those terms.